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Course Content
Module 1: Email Marketing Fundamentals (Week 1)
0/5
Introduction to Email Marketing
Why Email Marketing Matters
Types of Email Marketing
Email Marketing Ecosystem
Legal and Ethical Considerations
Module 2: Email Strategy and Planning (Week 2)
0/5
Strategic Planning Framework
Customer Journey Mapping
Email Marketing Objectives
Audience Segmentation Strategies
Content Strategy and Planning
Module 3: List Building and Lead Generation (Week 3)
0/6
List Building Fundamentals
Lead Magnets and Incentives
Opt-in Form Optimization
Content Marketing for List Building
Advanced List Building Techniques
List Hygiene and Management
Module 4: Email Design and Template Creation (Week 4)
0/6
Email Design Fundamentals
Responsive Email Design
HTML Email Development
Email Template Creation
Email Client Compatibility
Accessibility in Email Design
Module 5: Email Copywriting and Content Creation (Week 5)
0/6
Email Copywriting Fundamentals
Subject Line Mastery
Email Content Structure
Personalization and Dynamic Content
Different Email Types and Copy
Visual Content Integration
Module 6: Email Automation and Drip Campaigns (Week 6-7)
0/6
Email Automation Fundamentals
Welcome Series Development
Drip Campaign Creation
Behavioral Email Triggers
Advanced Automation Workflows
Lifecycle Email Marketing
Module 7: Email Analytics and Performance Optimization (Week 8)
0/6
Email Marketing Metrics
Advanced Analytics Setup
A/B Testing Strategies
Performance Analysis Techniques
Optimization Strategies
Email Marketing Dashboards
Module 8: Deliverability and Technical Optimization (Week 9)
0/6
Email Deliverability Fundamentals
Sender Reputation Management
Technical Setup and Configuration
Content and Spam Filter Optimization
List Management for Deliverability
Deliverability Monitoring and Testing
Module 9: Advanced Email Marketing Strategies (Week 10)
0/6
Advanced Segmentation Techniques
Personalization at Scale
Omnichannel Email Integration
Advanced Campaign Types
Email Marketing Innovation
International Email Marketing
Module 10: Email Marketing for E-commerce (Week 11)
0/6
E-commerce Email Strategy
Product-Focused Email Campaigns
Cart Abandonment Recovery
Post-Purchase Email Marketing
Customer Retention Strategies
E-commerce Analytics and Attribution
Module 11: Email Marketing Tools and Platforms (Week 12)
0/6
Email Service Provider Comparison
Enterprise Email Platforms
Specialized Email Tools
Integration Capabilities
Platform Migration Strategies
Cost Optimization and ROI
Module 12: Legal Compliance and Best Practices (Week 13)
0/6
Comprehensive Legal Framework
Consent and Permission Management
Privacy and Data Protection
Ethical Email Marketing Practices
Risk Management and Compliance
Industry-Specific Compliance
Module 13: Email Marketing for Different Industries (Week 14)
0/6
B2B Email Marketing
E-commerce and Retail
SaaS and Technology
Healthcare and Wellness
Education and Training
Non-Profit Organizations
Email Marketing
  • CAN-SPAM Act detailed requirements
  • GDPR compliance for email marketing
  • CASL (Canada’s Anti-Spam Legislation)
  • International email marketing laws
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