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Course Content
Module 1:
Digital Marketing Fundamentals
0/7
Learning Objectives
Digital Marketing Overview
Marketing Fundamentals
Digital Marketing Strategy
Key Metrics and KPIs
Practical Exercises
Tools Introduced
Module 2:
Website Optimization and User Experience
0/7
Learning Objectives
Website Fundamentals
Landing Page Optimization
Basic SEO for Marketers
Web Analytics Setup
Practical Exercises
Tools Used
Module 3:
Search Engine Optimization (SEO)
0/8
Learning Objectives
SEO Strategy and Planning
Keyword Research
On-Page SEO
Technical SEO
Content SEO
Practical Exercises
Tools Used
Module 4:
Pay-Per-Click Advertising (PPC)
0/8
Learning Objectives
Google Ads Fundamentals
Search Advertising
Display and Video Advertising
Shopping and Local Ads
PPC Analytics and Optimization
Practical Exercises
Tools Used
Module 5:
Social Media Marketing
0/8
Learning Objectives
Social Media Strategy
Platform-Specific Marketing
Content Creation
Social Media Advertising
Community Management
Practical Exercises
Tools Used
Module 6:
Content Marketing
0/7
Learning Objectives
Content Strategy Development
Content Creation
Content Distribution
Content Performance
Practical Exercises
Tools Used
Module 7:
Email Marketing
0/7
Learning Objectives
Email Marketing Fundamentals
Campaign Creation
Email Automation
Performance and Compliance
Practical Exercises
Tools Used
Module 8:
Marketing Automation
0/7
Learning Objectives
Marketing Automation Strategy
Automation Implementation
Advanced Automation
Performance Optimization
Practical Exercises
Tools Used
Module 9:
Influencer Marketing
0/7
Learning Objectives
Influencer Marketing Strategy
Influencer Identification
Campaign Management
Performance Measurement
Practical Exercises
Tools Used
Module 10:
Analytics and Data-Driven Marketing
0/7
Learning Objectives
Advanced Analytics
Data Integration
Performance Analysis
Optimization Strategies
Practical Exercises
Tools Used
Module 11:
E-commerce and Conversion Optimization
0/7
Learning Objectives
E-commerce Marketing
Conversion Rate Optimization
Advanced E-commerce Tracking
Retention and Growth
Practical Exercises
Tools Used
Module 12:
Mobile Marketing
0/7
Learning Objectives
Mobile Marketing Strategy
App Marketing
Mobile Advertising
Emerging Technologies
Practical Exercises
Tools Used
Module 13:
Marketing Strategy and Planning
0/7
Learning Objectives
Strategic Planning
Campaign Integration
Budget Management
Team Management
Practical Exercises
Tools Used
Module 14:
Emerging Trends and Future of Digital Marketing
0/7
Learning Objectives
Current Trends
Emerging Technologies
Industry Changes
Professional Development
Practical Exercises
Tools Used
Digital Marketing
  1. Map customer journey automation workflows
  2. Set up lead scoring system
  3. Create multi-touch nurturing campaigns
  4. Implement behavioral triggers
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