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Course Content
Module 1:
Digital Marketing Fundamentals
0/7
Learning Objectives
Digital Marketing Overview
Marketing Fundamentals
Digital Marketing Strategy
Key Metrics and KPIs
Practical Exercises
Tools Introduced
Module 2:
Website Optimization and User Experience
0/7
Learning Objectives
Website Fundamentals
Landing Page Optimization
Basic SEO for Marketers
Web Analytics Setup
Practical Exercises
Tools Used
Module 3:
Search Engine Optimization (SEO)
0/8
Learning Objectives
SEO Strategy and Planning
Keyword Research
On-Page SEO
Technical SEO
Content SEO
Practical Exercises
Tools Used
Module 4:
Pay-Per-Click Advertising (PPC)
0/8
Learning Objectives
Google Ads Fundamentals
Search Advertising
Display and Video Advertising
Shopping and Local Ads
PPC Analytics and Optimization
Practical Exercises
Tools Used
Module 5:
Social Media Marketing
0/8
Learning Objectives
Social Media Strategy
Platform-Specific Marketing
Content Creation
Social Media Advertising
Community Management
Practical Exercises
Tools Used
Module 6:
Content Marketing
0/7
Learning Objectives
Content Strategy Development
Content Creation
Content Distribution
Content Performance
Practical Exercises
Tools Used
Module 7:
Email Marketing
0/7
Learning Objectives
Email Marketing Fundamentals
Campaign Creation
Email Automation
Performance and Compliance
Practical Exercises
Tools Used
Module 8:
Marketing Automation
0/7
Learning Objectives
Marketing Automation Strategy
Automation Implementation
Advanced Automation
Performance Optimization
Practical Exercises
Tools Used
Module 9:
Influencer Marketing
0/7
Learning Objectives
Influencer Marketing Strategy
Influencer Identification
Campaign Management
Performance Measurement
Practical Exercises
Tools Used
Module 10:
Analytics and Data-Driven Marketing
0/7
Learning Objectives
Advanced Analytics
Data Integration
Performance Analysis
Optimization Strategies
Practical Exercises
Tools Used
Module 11:
E-commerce and Conversion Optimization
0/7
Learning Objectives
E-commerce Marketing
Conversion Rate Optimization
Advanced E-commerce Tracking
Retention and Growth
Practical Exercises
Tools Used
Module 12:
Mobile Marketing
0/7
Learning Objectives
Mobile Marketing Strategy
App Marketing
Mobile Advertising
Emerging Technologies
Practical Exercises
Tools Used
Module 13:
Marketing Strategy and Planning
0/7
Learning Objectives
Strategic Planning
Campaign Integration
Budget Management
Team Management
Practical Exercises
Tools Used
Module 14:
Emerging Trends and Future of Digital Marketing
0/7
Learning Objectives
Current Trends
Emerging Technologies
Industry Changes
Professional Development
Practical Exercises
Tools Used
Digital Marketing
  • Awareness metrics (reach, impressions)
  • Engagement metrics (CTR, time on site)
  • Conversion metrics (leads, sales, ROI)
  • Retention metrics (LTV, churn rate)
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